PPM vs. Diary

Building top of mind recall is equally important in a Nielsen PPM market as it is with a diary market. Think about it. The results of strong branding and top of mind recall in a diary market is to make sure listeners write you down in their Nielsen diary. That same branding in top of mind recall in a PPM market is to make sure listeners actually turn your radio station on and listen! Finding ways to hide your station brand breaks all laws of brand awareness and recall.

Brian Wright

June 29th, 2023