When talking to a program director about one of his talent’s lack of following directions while on the air, his response was, “…I know...

When a radio personality opens their microphone they know they have an enormous task ahead of them with thousands of people listening!...

When a radio personality opens their microphone they know they have an enormous task ahead of them with thousands of people listening!...

Today would be a great day to say to yourself, “Today I will perform as if it is the only day I will always be remembered for.” Anyone...

The goal of coaching is not to assume adjustments will be mastered immediately. The goal is to make sure there is consistent progress is...

Sometimes in our effort to not burn things out on the air we actually never burn them in. Divide your cume by your average quarter hour...

Instead of trying to come up with phrases to put into your on air imaging, go out and just talk to your listeners and find out what they...

Make your on air teases count. “…more great music is on the way…” is powerless. It says nothing. The more specific and compelling you are...

Make sure your imaging and on air promises are authentic. Don’t say you are “live & local” if you are not. If say you play the most music...

As you manage your responsibilities these days it is far too easy to start loving systems and using people. This concept will get only...

Radio is always the proper mix of art and science. Too much science, without the art, produces a precise but sterile station that...

When you are doing a content break, get to your point right away. Listeners have a nearly uncontrollable reflex to change a station when...

Did you know that your P1 listeners make up about 80% of your ratings? It is also important to note that your average P1 users listen...

Listeners of your radio station make dozens of decisions every week. Some of those decisions have a direct impact on your radio station....

When it comes to content-breaks it is important to remember that the goal is not to give the information quickly. The goal is first, to...

It is important to understand that you view your radio shows cumulatively as topics, events and other information built throughout your...

It is important to understand that you view your radio shows cumulatively as topics, events and other information built throughout your...

Top of mind recall is vital to our success. This is true for both Diary and PPM markets. In order to achieve the amount of top of mind...

Always talk to one person when you open your microphone. Eliminate all group-speak. Radio is a very personal media, so let’s treat it...

It is imperative to understand that it is the personality that creates and nurtures the relationship we have with our listeners and...