It is not easy to be interesting and revenant. It takes strong planning and show preparation. Great personalities are in a constant state...

Hey, good news! Through many focus groups and other research, radio stations whose primary focus is on connecting emotionally with their...

Too often, a radio personality is so intent on getting to a certain punch-line or crescendo that he or she forgets to plan on HOW to get...

When coaching air talent we always encourage personalities to take the first logical exit when they are giving a content bit. Cover the...

When doing show prep, make sure you are relevant first, then make it interesting. Too many radio personalities will talk about a human...

Make listeners the star of your show and you will become a bigger star. Involve your listeners in your services elements, "This is...

Sometimes the names of things are misleading and can even be the exact opposite of what you think they mean. For example, we drive on a...

What are your goals in life and at your radio station? Whatever they are, list them on a 3x5 card that you physically keep in your...

A good leader spends more time with their people than with things. Many times it really is easier to bury yourself behind a spreadsheet...

A good leader earns respect. Any leader can demand it only to find minimum success. Take the time to inspire while you inspect what you...

A good leader knows that tactics always follow strategy. Too many leaders search out great tactics that they hear on one station or...

It’s not a competing radio station. The negative byproducts of repetition are the biggest enemies of any, radio personality, promotion or...

You must meet listeners where they are at. But where are they? Well, many times they are at the grocery store, shopping for clothes, at...

It is probably true that the average person puts more of a conscious effort into determining what type of shoes, pants and socks to buy...

A. To build CUME by attracting new listeners to my shift, while staying in the framework of the programming formatics. B. To build TIME...

Building top of mind recall is equally important in a Nielsen PPM market as it is with a diary market. Think about it. The results of...

The best way to connect with your listeners emotionally is to incorporate those listeners into your show. Whatever shortcomings you may...

Know what your goals are and what your tactics are to fulfill those goals. Then, put those goals on your smart phone screen-saver, your...

Radio is a very personal media. It’s “their” radio station, “their” radio, “their” preset, “their” request, etc. We need to communicate...

Radio is a busy profession. Sometimes it’s hard to sort it all out. Here’s an idea for you that has helped many radio stations over the...